Business Plan Part 1
Mar, 04 2010 | School Work | Michael | No comments
Work in progress business plan:
1 Business Summary
Lorem ipsum dolor…
1.1 Business Overview
- freelancer providing services as roto/compositing artist to vfx facilities
- industry: visual effects
- key benefit: flexible, both regarding working hours and the ability to relocate
- no plan on growth, will either continue freelancing or find a job
1.2 Service Features
- mainly do roto/compositing for vfx facilities
- might expand to matchmoving and some 3D work as well if requested
- flexibility and delivering consistently and within deadlines will give an edge
1.3 Market Analysis
- targeted market: vfx facilities and other companies in need of vfx artists
- business model proven to work by other artists in the same field and by Hans Rijpkema at Rhythm & Hues
1.4 Marketing Strategy
- showreel
- web site
- facebook/twitter/linkedin
- business cards
1.5 Key Objectives and Financial Overview
- Being able to scrape a living from year one
2 Detailed Plan
This is the detailed version of the Lorem ipsum dolor…
2.1 Market Analysis
- Clients: Vfx facilities, ArchVis companies etc.
- Geographical area: Europe, US and Australia. English-speaking countries
- Market is growing
- Main market – vfx facilities – somewhat segmented into specializations such as environments, creatures, photo realism and fantasy
- Market influences: economy, tax regulations, some times strikes
- Reach customers either by applying, like for a job, word of mouth or possibly agencies
- Seasonal trends: Summer blockbusters and Christmas movies makes the months leading up to these the most busy
- Pricing sensitivity: Depends on location, but will charge roughly the going rate, which at this time is approximately £3000 a month for a person in a beginners position
- Competitive edge: Can work “anywhere” & any time, quick delivery, high quality work
- Sources: fxphd.com, fxguide.com, Animex speakers
- Benefits: Can work “anywhere” & any time, quick delivery, high quality work
